Corporate Social Responsibility
Community & Charity Programs
The Group actively participates in various fund raising activities organized by the Community Chest of Hong Kong and local charities, including “Community Chest Corporate Challenge” and “Charity Golf Tournament”. It sponsored the Lunar New Year fireworks display twice and is a long-time patron of the Hong Kong Jockey Club’s “Chevalier Cup Race Day”. It has also joined the blood donation program organized by the Hong Kong Red Cross every year to help the needy in society.
In response to the “South Asia Tsunami Relief Action” in 2004, a fundraising activity was held with donation boxes placed in offices to raise funds for the victims. For every dollar donated by staff members, the Group donated HK$2. The Group made donations in 2008 to help Sichuan earthquake victims and also sponsored a number of fund raising activities in support of the post-disaster reconstruction work in Sichuan.